Through clever marketing, promotion, and advertising, you bring customers to avail, purchase, and take advantage of your business's products, services, and ideas. There are several ways to market, promote, and advertise your business, either through the Internet or through traditional ways. The latter method is still as effective as ever even if Internet marketing is becoming very powerful.

Displaying full-color posters in strategic areas is an example of effective classical marketing. However, in the competitive business environment today, your posters must be unique so your market will take heed of it. This is where innovation in poster printing and design becomes a crucial consideration. You have to put the elements of effective poster design in mind.

1. Big images and title text
The main "thought" or "theme" of the poster should be seen from afar. Therefore, make sure that the images and title text are large enough to be seen from at least 10 feet away. By following this general rule, you will be able to catch people's attention even if they are just passing by.

2. Easy-to-read font types
Most graphic designers view posters as a canvas for their creative juices. In doing so, they sometimes utilize weird fonts that people find challenging to go through. Ensure that you are making use of a font style that is easy to the eyes. Times Roman, Calibri, and Arial are samples of good typefaces.

3. Eye-catching graphics
There is an ancient, popular saying that says, "A picture is worth a thousand words." Indeed, big, clear, beautiful photographs and illustrations show and explain items, services, ideas, and concepts better than just text. Reserve a large portion of your posters to pictures, illustrations, and graphic designs.

4. Full color
Except if grayscale or black-and-white themes are appropriate for your concept, you should use full color illustrations in your poster printing and design. Bright, vivid tones offer life to your poster and are instrumental in attracting readers.

5. White space
You should reserve some white space, or unprinted space. White space makes it a lot easier for the reader to read through the wording in your poster. White space is frequently integrated on margins.

For quality posters, flyers and cheap leaflet printing services, get a hold of Wales Print.

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This entry was posted on Sunday, January 29th, 2012 at 11:11 pm and is filed under Social issue. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.